Roque Ybarra

SEO & AI Search Consultant

Who I Am

Roque Ybarra is an SEO professional living and working in Detroit, MI.

My Mission

Help businesses and brands compete in their markets and reach their audiences with ease.

What I Do

How I Work

01.

Discover

Every engagement begins by understanding your business, goals, users, and technical landscape. The better I understand your challenges, the better I can identify opportunities that matter.

02.

Diagnose

Using audits, analytics, crawl data, and AI visibility assessments, I uncover the technical and structural issues limiting your search performance. My focus is on finding root causes—not just symptoms.

03.

Strategize

Every recommendation is prioritized by business impact and implementation effort. I translate complex technical findings into clear roadmaps that engineering, marketing, and leadership teams can confidently execute.

04.

Optimize

Search is never finished. After implementation, I validate results, monitor performance, and identify the next opportunities for growth as search engines and AI platforms continue to evolve.

05.

Report & Refine

Every engagement concludes with a clear summary of findings, implemented recommendations, measurable outcomes, and the next highest-impact opportunities. SEO is an ongoing process, and each improvement informs the next phase of growth.

Beyond Search

Outside of work I’m happiest exploring the mountains, producing music, working on cars, or doing home improvement projects. I’m drawn to projects that combine creativity with problem solving, the same mindset I bring to my clients.